I have been heading up important projects and digital campaigns for WW such as Oprah pages since she joined WW in 2016. For Oprah pages, I handle design, build and launch of her page every time she has press release or announcement with WW. O team is very strict about usage of Oprah’s photos and we need to get approval from them every time I re-design her hub page. On her 2020 Vision Tour page, only one of Oprah’s photos can be used. I suggested using celebrities (special guests) as the screen of the video to add visual appeal.
