One of my expertise is Drupal CMS and I was the sole designer responsible for celebrity ambassador landing pages for WW.
I had a project for Kate Hudson page refresh. To show her success of weight loss, I used her sportswear photos to convey her happiness, confidence and vibrant energy in a clean solid background. Instead of placing the copy on left side, I centered it for more attention. The entire prototype page centers on her family stories and cooking videos with WW recipes on social media. To introduce WW new plans and bring potential members closer to her life, I swapped in her instagram teaching video of how to choose WW plan. Her family is important to her, therefore I moved up Kate’s “why” module as requested by the stakeholders. There was also a request to show one of her instagram cooking with WW recipe videos at the bottom. iFrame wasn’t the best approach because it displayed comments, so I made a fake screen of instagram video and housed the video in WW Drupal system.
