WW Fresh page
Weight Watchers has launched WW Fresh quick prep food kits and hit shelves in LA Sprouts stores in October 2018. It’s an campaign includes emails, meeting room loops, brochures, website banners and landing page. I designed and built the responsive page in CMS. It has been successful to be ongoing campaign and the selling has been extended to Hy-Vee grocery stores in Midwestern. I maintain the page by updating meal images and changing animation.
WW X Blue Apron page
Weight Watchers is also partnering with Blue Apron. I designed and built a landing page to introduce the BA meals and it’s mobile app that includes SmartPointTM values. The page shows three BA meals at the bottom in desktop version. For mobile version, there is not enough height to stack the meals in the slice because of the constraints of our CMS system. My solution was to loop the meals in an animation.
